The taste of Korea,
ready in minutes

Welcome to the world of Choi’s.
Inspired by Korean street food and infused with K-pop energy, Seoul nightlife, and manga culture, our brand takes you on a flavorful journey: fast, fun, and 100% authentic.

Behind Choi’s is Mr Choi (pronounced “Chessi”), a passionate culinary explorer.
He’s a true food legend in South Korea, having developed thousands of recipes by blending traditional flavors with the boldest street food trends.

And no – he’s not a fictional character. Mr Choi is real! He operates several factories in South Korea and France to ensure every product meets his exacting standards of quality and flavor.

To reduce the brand’s environmental footprint, Mr Choi chose to produce most recipes in Europe, especially in France. He personally ensures that each ingredient is top quality and that the original taste is always respected.

Today, he brings his expertise to Europe with a range of easy-to-make products that deliver the true taste of modern Korea.

🥢 Choi’s is Korea on your plate. No compromise. All style.

Welcome to the World of Choi’s.